
(John Cowan/Condé Nast Collection/Getty Images)
(John Cowan/Condé Nast Collection/Getty Images)
For a temporary holiday location, the CALVIN KLEIN x AMAZON FASHION pop-up in NYC has some intriguing qualities: the presence of ECHO, the embroidery station offering free personalization, in-app barcode scans for dynamic pricing, and even some of the store's interior design elements. The raw scaffolding throughout the store echoes STERLING RUBY's design for the Calvin Klein 205W39NYC MADISON AVE flagship, and the use of corrugated cardboard could be seen as a conceptual nod to a brown-box material that's become a touchpoint for all of shopping today. I've enjoyed the connected feel of Amazon's bookstores—prices and information in-store are a direct extension of what's happening online—so it's refreshing to see the barriers between online and in-store broken down for apparel. Yet given the uber-connectivity of the CK x Amazon pop-up, there's more opportunity for storytelling and connecting to further information—about the brand, the product, Echo features, anything further than the immediate setup. The ability to share information with friends, hold products in an online cart to have shipped later, or have benefits or bonus gifts carry over to a PRIME account would make the experience feel more connected. The store has the look and feel of temporary construction, assembled in parts for swift takedown. If the product were presented with a bigger sense of novelty and surprise, the store would be a standout: custom gift sets with special packaging, interactive features that come along with the embroidery, a greater variety of rotating styles. Overall it's a solid attempt given that it's only up for a month. It's simple and distilled. Store concepts like this should be developed further. Some other new stores that are getting noticed: EVERLANE's recently opened NYC location and THE REFORMATION's store in SAN FRANCISCO... There was a sense of momentum and resolve at the BOF VOICES discussion on LVMH and KERING's joint model safety charter. The charter is a significant step toward reform, and it's good to see industry leaders acknowledge that progress will be incremental. News dropped Friday that prominent photographer BRUCE WEBER is being sued for sexual harassment and discrimination. Will companies respond as swiftly and unilaterally as they did with resurfaced allegations against TERRY RICHARDSON? There's a provocative op-ed in BOF on the subject... Briefs: Love SHOWSTUDIO's tribute to AZZEDINE ALAÏA on TUMBLR, as shared by ALEXANDER FURY... BALENCIAGA copyshop.