The beauty and wellness space has been among the most successful at keeping cult followers engaged, and when fashion gets involved, it's fun seeing the boundaries blur. Arguably, the recent success of wellness comes from borrowing strategies the luxury industry has nailed down for decades: a focus on design, prestige, service, word-of-mouth evangelizing. SOULCYCLE partnered with PUBLIC SCHOOL on a capsule collection, and it's a good move for both. SoulCycle brings the community, Public School the urban sport cachet. RACKED's CHERYL WISCHHOVER wrote about some new high profile partnerships between fitness and beauty companies. LE LABO, owned by ESTÉE LAUDER, is now supplying SoulCycle riders with complementary products at the studios. The KIEHL'S products at EQUINOX gyms are a storied perk that members rave about. As for fashion and wellness, I'd love to see some of these collabs break the rulebook a little bit, venturing out from business development territory into something a bit (or a lot) more radical. What about a collaboration with something like all-black subscription box LOT, or a one-off experience with a renowned perfumier to end a personal training session? Just a thought. ICMYI, SoulCycle CEO MELANIE WHELAN spoke to DEREK BLASBERG about building community at BOF VOICES. Blasberg asked what the most extreme lengths people have gone to in the hopes of securing a spot in a SoulCycle class. Whelan couldn't disclose, but I, for one, would love to know. It's fierce out there. My favorite recent news in the space is that GIAMBATTISTA VALLI will be designing activewear... In brief: Nomad stores... A tax raid at GUCCI... Sources say CÉLINE has plans for e-commerce... Advice from LORD CHESTERFIELD.