Today is COLETTE's final day after 20 years in business at 213 RUE SAINT HONORÉ. It's a bittersweet moment for longtime fans and customers, but in an interview with VOGUE, co-founder SARAH ANDELMAN says she's not caught up in the past. That sense of timing and cultural currents has served the business well over the years. Colette was known for mixing street and high fashion, unexpected collaborations, bringing artists into a boutique setting, and refreshing merchandise at a steady, accelerated pace, promising the experience that stores, at their best, offer their customers: novelty, originality, surprise. Andelman doesn't shy away from the fact that twenty years on, the Colette formula has become the normal state of things, with collaborations and product drops now part of the reliable retail playbook. There's no wistful eye here. Andelman said she was still placing orders at the time of the interview. Great to see the store maintaining its energy and commitment right up to the end as it steps away from a composite commerce-culture it helped define. Andelman's advice for stores today is to remain distinct: "To be specialized, to really be more precise in the offering. The idea of a little of everything—some books here or items there, in addition to clothes—has become very generic. It’s better to be focused on what you want to say, to do things from your heart." The closure feels celebratory, with TRAVIS SCOTT making an appearance to drop an exclusive vinyl on the last day. One thing retailers should carry forward from the store is its emphasis on exclusive merchandise. It's a rare occasion now that stores carry something not instantly accessible and listed side-by-side online, from multiple retailers. Cheers to Colette on two decades. It's surely earned a place in the annals of fashion and retail history... Briefs: GUCCI's latest ads by artist IGNASI MONREAL are rendered entirely as paintings... ANOTHER throws it back to CHANEL A/W 1994... DOUBLET shows us when the t-shirt is the package is the t-shirt.