Happy new year to all. I'm spending time in northern CALIFORNIA. Seeing marine life along the coast has made me even more attuned to companies that publicize efforts to do less harm to the environment. THE BUSINESS OF FASHION and MCKINSEY released a joint report on 10 trends that will define fashion in 2018, and sustainability is among them. NOAH shared a video on the importance of ZOOPLANKTON to the marine ecosystem, and the post is aligned with a broader movement for apparel and fashion companies to spread environmental awareness. There's another movement I see happening here: viewing the world from the micro scale, whether it's in textile development at the fiber level, the milliseconds it takes bots to chase sneakers online, or tracking the minutiae of cryptocurrency. For fashion, this has some fascinating implications for research and development... In terms of vision, storytelling, and execution, EQUINOX has been making interesting moves that cross boundaries between health and wellness, fashion, and philanthropy. Although I often leave their shops empty-handed, the boutiques move the company mythos into fashion, and the selection always feels right for the brand. CARRIE BATTAN wrote a fantastic story about the gym's origin and loyal following. The company unveiled its Commitment Collection, a set of collaborative projects that combine fashion, utility, and philanthropy in 7 different objets d'art. VIRGIL ABLOH, ECKHAUS LATTA, SHAYNE OLIVER, and Y/PROJECT are among the collaborators. The project doesn't categorically identify as charity auction, design capsule, or much-hyped collab, and it benefits from that—a little mystery can be a good thing. More companies should experiment... In brief: JOHN GALLIANO recalls his early years and living in south LONDON... Scrunchie history... A startup that makes returns its business.